CITYBOX MAGAZINE
PR & EVENTS
Goal
Our collaboration with CityBox Magazine aimed to kickstart startups in the DFW area by providing them with the visibility needed to thrive. The focus was on identifying well-established startups that aligned with CityBox Magazine’s luxurious, high-net-worth clientele and high-revenue company agenda.
approach
We carefully selected five startups that embodied the values and image of CityBox Magazine. Our strategy was to provide these startups with comprehensive PR services, positioning them within the elite circles that CityBox reaches. This included securing features in the magazine, which is known for its global reach and influence among high-profile audiences.
With Profit Inc., our focus was on targeting membership organizations, trade shows, and multi-member alliances. Our aim was clear: establish B2B partnerships that could seamlessly transition into B2C opportunities. Through a combination of consulting, strategic planning, and digital marketing solutions, we secured events and speaking engagements that positioned Profit Inc. as a leadership authority in the DFW area.
Impact
The results were outstanding. The selected startups gained significant exposure, with features in a globally recognized publication that set a strong precedent for their brands. This visibility not only amplified their presence in the market but also attracted new opportunities and recognition within their industries. For example, one of the founders shared that the PR campaign generated the highest engagement on LinkedIn for his startup, welcoming new business opportunities and significantly increasing traction.